Today my ‘Inspire Me’ feature is focused on Amelia Coward, owner of unique découpage gift company Bombus.
Mixing vintage style with modern design, the Bombus ethos is “making something out of nothing” – producing pieces such as bespoke map art, Up-cycled stamp art chairs, cards and jewellery to name but a few….
Amelia, what is your early design background ?
People often ask how I got into découpage and I realise that this was something my mother had introduced me to at a very young age. She would give me scissors and an old magazine and I would cut out small images and organise them in piles. She then taught me how to glue the pictures onto large pebbles and varnish them for door stops.
and your formal design background ?
I studied textiles and weave at Central St Martins; followed by postgraduate study at The Royal College of Art. After several years working in the commercial textiles and furniture industry I was keen to get back to doing something handmade.
The Bombus story ?
It started in 2003, when I découpaged vintage cowboys and Indian comic strips to a 1950s coffee table. I used it for a shop window display as a prop and it sold within hours. This technique was applied onto chairs and a range of home-ware products. Customers were keen to commission special pieces using their own choice of comics and vintage papers. The light-bulb moment came when I stumbled across a box of old maps. The concept of applying maps to the products, took my designs to a whole new world of eager customers. I now had a waiting list of people wanting their own choice of map location applied to the products.
Nine years later…
We are now a team of seven and working out of our dedicated studio space in a converted stable block on a farm in Kent.
Do you have a Signature product ?
The Bespoke Map Heart. Everyone loves maps and certain places hold special memories. The beauty of our bespoke map collection is that the customer can choose their own map location. You can be as detailed as a street name, as broad as a whole country or anywhere in between.
What was your inspiration ?
In 2007, when my partner and I moved house, I made a Valentines card using a vintage map of the area we were moving to. It was a simple idea but I realised that it could potentially be a good commercial product.
Any advice for a designer thinking of setting up in business ?
Get your pricing right. We time each part of the making process against a stopwatch, so we know the exact cost of labour. There are the obvious costs of materials of course but it’s also critical to remember stuff like VAT and the commission percentage if you are selling via a third party. Keep checking your price against your competitors and contemporaries. We always try to aim for a profit margin of at least 45%. You can’t be sentimental about a product that isn’t going to make you any money.
What does 2012 hold for your brand ?
We’ve had a great year so far. We exhibited at a trade fair in January and now sell via more than 30 independent retailers across the country, including Liberty of London who stock some of our greetings cards. We sell via our own website of course and have two storefronts on Notonthehighstreet.com We are exhibiting at another trade fair, Pulse London in June, where we will be launching new collections and developments of our current range. We’re in early stages of developing a textile collection, which we’re very excited about. And following frequent customer enquiries we’re also currently designing a wedding stationery collection. We’re hoping to ‘soft launch’ the wedding stationery in autumn this year with a full launch in the spring of 2013. We just wish there were more hours in the day!
A big thanks to Amelia and her company – I have much admiration for her.
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