This post has been a long time coming. Now, I really feel I have some advice to offer and have been blogging long enough to know that what I say in this post has been tried and tested.
Quite often, I receive messages from new fellow bloggers who aren’t really sure what to say in their first post, which direction to go in or just how to get started. It is quite daunting, putting yourself out there for all to see.
I’m always happy to offer some help if I can, even if it’s not my field, because there were some lovely people who helped me when I started out and they made all the difference.
There are literally millions of blogs on the internet, how do you make yours stand out ? Here are some tips that I hope that you find useful …
Sounds a bit obvious I know but I can’t stress this enough. Don’t try to imitate some else’s blog. Of course, take inspiration from others but the thing that will make your platform stand out from others is your uniqueness. It’s easy to compare yourself to a fantastic blog with a zillion followers but they’ve probably achieved it by being themselves. Why shouldn’t you ? :)
Love your blog.
Be in love with your blog. Do it because you enjoy every moment. That sounds weird doesn’t it ? You’ll feel much more inclined to keep writing those posts if they’re about things you’re passionate about. If it means writing less posts to keep the quality high then so be it. Personally, I tend to update a few times a week as I would rather spend more time on each post but each to their own on that one.
Also, love the brands that you work with. It’s very flattering to be offered to do a collaboration or sponsored post, especially when you’re starting out. Think long term about it and whether it is the direction you want to go in – would you be happy for the post to still be on your blog in a years time ?
What makes readers return to your blog and remember it amongst all of the others ? There are many ways of doing this.
For a start, find your niche and stick to it so that readers know who you are. If you review new products for example and are really honest, then people will trust you and return more often.
Maybe you could do some giveaways with brands that you like ? It can be quite hard work but also beneficial. Make sure you stay focused on products that are a good match for your style.
Tutorials are good. Some of my most read posts are DIY ones. In fact, even though they were written some time ago, they are still read a lot daily. So, food for thought there ?
Advice posts ( a bit like this one ) are also a fab way of drawing readers. I don’t know about you but I do love to read ” How to ” posts. Maybe I’m just nosey … :)
Get in touch.
As I mentioned earlier, there are literally millions of blogs out there. You may have the most beautiful looking blog, full of interesting content, but that doesn’t mean every company will know about you. Make yourself known to them. Send an email to say hi. Suggest collaborating together at some point – maybe offer some ideas on how that could work out. Don’t be shy – the worst they could say is no ?
Take loads ( and I mean LOADS ) of photos.
When I started Lucy Loves Ya, I used my phone camera to take photos and quite honestly, didn’t have a clue as to what I was doing with composition, styling or editing and then sizing the images for the actual posts. It took time and I am still working at it !
I would recommend getting out and about and taking as many photos as you can, wherever you can. You can sometimes end up using random photos you’ve taken as part of a future post.
When using other photographers images, make sure you credit them ( and ask permission too ).
What is your inspiration ? My inspiration is colour, interiors and anything sewing. I also love fashion – as long as it’s colourful ! It took me a while to really work out exactly what I love to blog about but if you stick with what inspires you, you cannot go wrong.
If you’re having a down day, let all the lovely bloggers, beautiful photos on Pinterest and Instagram cheer you up. We’re all here to support each other and there’s room for all of us to inspire !
Don’t give up. If you want to get something amazing out of it all, then keep plugging away. It takes time to reach your goals ( and then you’ll probably have some more ) so don’t give yourself a hard time if you write what you would consider a brilliant post and then your analytics ( more on that in a minute ) seem to show otherwise.
You’ll be so glad you did in the end. I promise.
Some advice posts will tell you that social media is not too important for getting your posts read.
I totally disagree on that one. For one, it’s fun. But more importantly, you hook up with so many other like minded bloggers and all of the companies that you might want to work with. Okay, so you might not get as many blog hits from it as you’d like but every time you tweet or instagram a photo, you’re reminding your followers that you’re still here and that you mean business ! :) I wouldn’t recommend over doing it on your social media though. Too many updates can be a bit spammy, so again, keep it quality rather than quantity.
You will also find on many of your social media accounts that you can check your stats to see how many people have engaged with your posts which is very helpful.
Also, set up google analytics to check your visits regularly. It can tell you where your readers live, what they’re reading and for how long.
I hope this has been interesting for you ? It is how I see blogging and it works for me, maybe you have some tips to add too if you’re an experienced blogger ? If you have any questions then please do leave me a comment. As ever, I’d love to hear from you ….
By the way – if you’d like to know where I got these gorgeous ‘ Iron On Alphabet Patches ‘ in my photos – they were very kindly sent over to me by the lovely Jennie Maizels for this post. Check them out !